Digital Marketing Basic Course + Certification

What has attracted you to the digital marketing field? Are you already holding a job in this field? If you think it will bring prosperity to you, why not commit to it whole-heartedly. It is not a secret, but, a certified digital marketing person has more opportunities.
Our Certificate Track Package, to the experienced ones, may appear as the basic course. But can you honestly say that you know all the answers to all the questions that you face in your daily work?
Why postpone your decision, especially when it is related to your professional growth. Start Today!

The course is really beneficial to the digital marketers who are new to this field. It will be like getting an entry to Ali Baba's cave of Information. By completing the course, you will be in a position to handle YOUR VERY FIRST digital marketing campaign, that too, ON YOUR OWN!

What am I going to get from this course?

  • Become an In-Demand Professional
  • Get Paid More Than Your Peers
  • You Can KickStart Your Own Career
  • Create, and Manage Your Own Digital Marketing Campaigns
  • Advertise Your Products And Services Online Effectively
  • Boost Traffic and Increase Sales to Your Website

Who Should Attend?

Marketing Managers & Executives

Professionals seeking increased confidence and a more rounded understanding of digital or get more out of their digital channels.

Career Changers

Traditional marketers who want to fast-track their marketing career or seeking an exciting career in a creative and analytical industry.

Graduates

Looking for a fast track into a competitive and fast changing industry. Lot of packages & opportunities available for newbies & professionals.

Directors, Heads of Talent & Entrepreneurs

Anybody who is responsible for developing or implementing organization’s online strategy, aiming to upgrade their digital talent.

Certification

Would you like to get a certificate from (Digital Marketing drive)?
If you are looking for growth through knowledge, you are at right place.
We will assists you in acquiring a thorough understanding of subject.

Course Outline and Logistics

Fundamentals of Effective Digital Marketing Strategy

Introduction to Digital Marketing
Why Go Digital?
Essentials of Digital Marketing Success
Test - Essentials of an Effective Digital Marketing Strategy

Beginner's Guide to Search Engine Optimization

What is Search Engine Optimization SEO?
SEO strategy and Actionable Techniques
Some Examples of Well Search Engine Optimized Webpage
Test - Optimizing Your Website for Search

Guide to Content Strategy

Introduction to Content Marketing
Why Content Marketing is Important to Your Business
Introduction to the Different Types of Content - Blogs, Websites
Creating Compelling Content
Injecting Passion & Experience into Content    
Know the Difference Between Evergreen and Trending Content    
Examples of Great Content that Gets Read, Shared and Talked
Test - Content Strategy

Essentials of Blogging for Your Business

Why Blogging? Benefits of Blogging for Business and Marketing
Strategies for Launching a Successful Blog
How to Improve Flow in Your Content
Example of Some Brilliant Blog Posts
Test - Essentials of Blogging

How To Augment Your Content Strategy With Social Media

Amplify your content with social and measurement
Why Using Social Media Is Essential for Today's Business?
Effective Ways to Use Social Media to Promote the Content
Case Study - Social Media Content Strategy
Test - Augmenting Content with Social Media

Tempting Clicks With Calls-to-Action (CTA)

What is call-to-action (CTA)?
Make a Compelling Call to Action
Effective Call-to-Action Examples
Test - Tempting Clicks with Calls-to-Action

Anatomy Of A Perfect Landing Page

What Is a Landing Page?
Landing page vs Homepage
Proven Landing Page Principles
Design Responsive Landing Pages to Converts
What does an effective landing page look like?
Introduction to A/B Split Testing    
How to A/B Test    
Test - Perfect Landing Pages

Next Step - Thank You Page

How to Use a Thank You Page?
Take Post-Conversion to the Next Level    
Why Ditch Thank-You Messages for Thank-You Pages?
Thank You Page Best Practices & Examples
Test

Introduction to Email Marketing

Why is Email Marketing Still Important?
Goals of Email Campaign
Effective Call to Actions in Email
Personalized Email
Best Practices & Examples of Marketing Email
Test - Email Marketing

PPC Advertising

Introduction to PPC
How Search Engines Work
Understanding Business Goals
What is Google AdWords?
Campaign & Ad Group Fundamentals
Understanding Targeting, Bidding & Budgeting
Walk Through: Creating Search Network Ads
Walk Through: Google Keyword Planner
Understanding Different Metrics
Campaign Optimization Overview
Test - Pay-Per-Click

Google Analytics

Walkthroughs: Admin Section
Using Google Analytics Reports
Report Walkthroughs
Audience Report Walkthroughs
Acquisition Report Walkthroughs
Behavior Report Walkthroughs
Conversion Report Walkthroughs
Multi-Channel Funnels
Custom Report Walkthroughs
Test - Google Analytics

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