Let us help you build the best digital marketing framework! The experts of Digital Marketing Drive (DMD) are striving to disseminate their pool of knowledge on an array of aspects of Growth Hacking to the enthusiastic individuals. If you want to be a valuable asset to a digital marketing team, you must grab the opportunity to learn Growth Hacking from a trusted and experienced firm like DMD. So what more you are waiting for? Enroll today and become a digital marketing ninja of tomorrow!
The demand for growth hacking has consistently been increasing, as it is the low-cost and efficient alternative to traditional marketing techniques. Today, it can see as a part of online marketing ecosystem. The businesses can grow fast if they learn to do lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, & paid acquisition to keep the business growing rapidly.
What am I going to get from this course?
Become an In-Demand Professional
Get Paid More Than Your Peers
You Can KickStart Your Own Career
Create, and Manage Your Own Digital Marketing Campaigns
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Who Should Attend?
Marketing Managers & Executives
Earn your designation and increased confidence by successfully completing digital marketing course with us.
Seeking an exciting career in digital industry. Learn effective search engine marketing & optimization tactics & creative content strategies
To keep up with the pace of this growth, the digital marketing industry is now on a constant spree to hire digital marketing professionals.
Directors, Heads of Talent & Entrepreneurs
Aiming to upgrade digital talent and stay ahead of the curve. Discover best online practices to drive sales & increase customer engagement.
Would you like to get a certificate from (Digital Marketing drive)? If you are looking for growth through knowledge, you are at right place. We will assists you in acquiring a thorough understanding of subject.
Successful applicants have enquiring minds and are not afraid to challenge the status quo.
What is Growth Hacking? Identifying - what your audience is actually searching for. Concepts - Strategic Growth Marketing Market Research - Creating Buyer or Marketing Personas for Your Business How to adopt a growth hacker's mindset
How Google Analytics Works Designing Custom Analytics Dashboard Understanding Source/Medium of Web Traffic Understanding Users Demographics, Interests Measuring - Traffic Volume, User Retention Tracking Users Engagement & Behavior Viewing Content, Referrals with Social Metrics Reviewing SEO Feedback Setup and Tracking Events, Goals Adding Custom Campaign Tracking How to Get the Most Value from Analytics
Think Lean - Don't Waste Efforts and Budget
Adapt the concept to lean marketing Be Tactical and Practical - Experimenting for More Effective Marketing Optional - How to Take Intelligent Risks A Structured Approach to Data Analysis Comparing Leading & Lagging Indicators Analyzing Tactical Actions with New Inputs Conducting A/B Testing & Ad-hoc Testing Learn Measuring Using Lean Analytics
Build Conversion Funnel & Landing Pages
Considering User Behavioral as Sales Funnel Conversion Funnels and User Flows Setting up Custom Tangible Funnels Using GA Explore UI/UX and Landing Pages Design Responsive Landing Pages to Converts Conversions Rate Optimization (CRO) First Party Data to Improve Conversion Rate Compelling Design for Better Collateral Ways to Conversions Rate Optimization Drawing Landing Page with Call to Action CTA
Lifetime Customer Value & Acquisition Cost
Essentials of Revenue Hacking Calculation of LTV & CAC Case Studies Assign Credit for Sales & Conversions to Touch-points in Conversion Paths Application Revenue Hacking using LTV, CAC
Online Community Development – Social Media & Viral Marketing
What is Viral Marketing? Importance Of Social Media For Your Business Myths About Social Media Marketing Social Media Marketing And Your Website Social Approach - Growth on Social Platforms Social Reviews to Grow Your Business How to Get 100,000 Followers on Social Media Identify & Engage Lead Users in Community An Introduction to Social Media Metrics Tame Your Social Media Marketing Monster The Advantages of Social Schedulers UTM Tracking for Source Analysis
Basic Website SEO and Keyword Research
What is SEO? Let’s Start With Your Website SEO Settings Custom robots.txt SEO Optimize Tags:- Title, Description etc.. SEO Optimize Post Images SEO Checklist for Content Marketing
Content Creation Basics
The Golden Rules Of Content Creation - Generate Viral Content That People will Click How to Find Find the Themes and Market Trends for Content for Creation Engage Your Visitors with Hook in Content. Emotional Trigger to Catching Attention Attention Speed-Bump Technique The "skinny" on Building Trust and Credibility Empowerment Through Case-Study Technique
Take a Crash Course in PPC Advertising
Introduction to PPC Inner workings of search Understanding the Anatomy of Search Understanding Business Goals Creating Campaign - Selecting Right Type Geographical Targeting Settings Setting Your Campaign Budget, Bid Strategy Ad Delivery Preferences Campaign Scheduling Options Conversion Tracking Keyword Jargon, Match Types What are Negative Keywords How to Structure Your Campaigns
PPC with AdWords
What is Google AdWords? Adwords Keyword Tool/Planner Adwords Setting up Campaign Structuring Ad Groups and Campaigns Creating Relevant Ads For Ad Groups Setting Up Your AdWords Billing Understanding Ad Rank, How to calculate Quality Score of Landing Pages Navigating The AdWords Dashboard How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction How To Mathematically Calculate ROI Campaign and Optimization
Email Marketing - the most powerful digital marketing tool for your Business
Introduction to Email Marketing Defining goals & objectives of email campaign Create Your Email Marketing Machine How To Build an Email List of Customers Analyze Your Data Create the Content, People Want to Read Set Up an Automated Drip Email Campaign Effective Call to Actions Create a Custom Email Segment Testing Emails in Different platforms & A/B Pros and Cons of Email marketing