Learn how you can use Landing Pages, Content Marketing, Search Engine Optimization, Social Media, and Email campaigns to generate more leads for business. You also get a complete step-by-step Guide, an aid to launch your digital marketing plan to generate more sales leads for your company.
Understand the 6 pillars of lead generation
Build a sales funnel full of pre-qualified leads
Start a lead generation and converting prospects into loyal customers with us. Learn building a concrete lead generation pipeline that will sustain businesses for years to come.
What am I going to get from this course?
How to build a working sales funnel and score sales leads
Define lead generation goals and create customer personas
How to write value propositions, website & email content
How to generate leads using Calls to Action in a web page
How to conduct keyword research and handle SEO
How to conduct on-page search engine optimization
How to reduce the number of hours spent on creating content
How to create landing pages for campaigns
Analyze & optimize landing pages for improved conversions
How to generate leads through social networking sites
How to use email marketing software for running campaign
How to improve performance of email marketing campaigns
Who Should Attend?
Marketing Managers & Executives
Professionals seeking increased confidence and a more rounded understanding of digital or get more out of their digital channels.
Traditional marketers who want to fast-track their marketing career or seeking an exciting career in a creative and analytical industry.
Looking for a fast track into a competitive and fast changing industry.
Directors, Heads of Talent & Entrepreneurs
Anybody who is responsible for developing or implementing organization’s online strategy, aiming to upgrade their digital talent.
Would you like to get a certificate from (Digital Marketing drive)? If you are looking for growth through knowledge, you are at right place. We will assists you in acquiring a thorough understanding of subject.
Digital Marketing Step By Step Course Introduction
Overview: How Digital Marketing Evolved & Technology Available To Work Smarter Get the Right Mindset for Success
30 Day Course Completion Plan Get on With Growing Your Business Complete Digital Marketing Step by Step Guide Your Lead Generation Workbook
Develop Right Mindset for Lead Generation
Introduction to Lead Generation Essential Pillars of Digital Lead Generation – Website, SEO, Content Marketing, Landing Pages, Social Media & Email Marketing Set Lead Generation Goals Calculate How Many Leads You Need to Nourish Healthy Sales Funnel Defining Your Consumer Personas Defining Your Sales Funnel Different Touch-Points on Conversion Path from a Stranger to Trusted Client Determine Qualified Lead Using CHAMP Model What is Unique Value Propositions UVP Some great UVP Examples Write Your Very Own UVPs Lead Generation Mindset Quiz
Landing Pages to Leads Generation
What are Landing Pages? Anatomy of a High Converting Landing Pages Coordinating Your Marketing Communications Web Forms for Lead Generation Landing Pages Content Writing Landing Pages A/B Testing & Optimization Great Landing Page Examples Landing Page Quiz
Attract, Capture And Convert Visitor
Leads Generation on Your Website Website Information Architecture Structure And Organize Website Content For Maximum Effectiveness Creating Effective Sitemap - Visual Planning Anatomy of Lead Generation Webpage – Navigation, CTA Calls to Action, Content Promotion, Trust Buildings Writing Effective Lead Generating Copy Data (Lead) Capture Through Website Forms Introduction - CTA Calls to Action on Webpage Contact Us - Collecting Minimum Viable Data CTA - Gated Digital Asset CTA - Live Chat CTA - Free Tools to Engage Audience CTA - Subscriptions and Registration CTA - Competitions Using Blog for Lead Generation
Defeat your Competitors Using Content Marketing
Content Marketing an Introduction Types of Content Can Be Made Building Trust and Credibility with Prospects Right Content for Right Audience at Right Time at Right Frequency Content Generation and Frequency Strategy Content Distribution Strategy Content CTA Call To Actions Interact and Respond to Your Audience Performance Analysis - Content Metrics Condense, Reprocess & Reutilize Content
Attract Prospects with SEO
Introduction - Search Engine Optimization Search Engine Optimization Terminology Keyword Research Quality and Unique Content Content is the King Web On-page Optimization Web Off-page Optimization Link Building
How To Generate Leads Through Social Media - Checklists
Social Media for Online Lead Generation Introduction Social-Emotional Indicators - Trust and Mindset Lead Generation Guide Google + Lead Generation Guide Facebook Lead Generation Guide Twitter Lead Generation Guide YouTube Lead Generation Guide LinkedIn Lead Generation Guide Instagram Lead Generation Guide Pinterest Social Media Quiz
Creating a Lead Nurturing Campaign that Moves Prospects to Clients Using Email Marketing
What is Email Marketing? Types of Emails Marketing Email Personalization How to Personalize Your Emails Writing Catchy Email Subject Lines Writing Email Marketing Copy That Converts Best Practices - Email Templates How to Grow Your Email Marketing List Targeted Email Marketing with Segmenting Drip Feed Email Campaigns Email Send Frequency Email Marketing Metrics & KPIs That Matter
Identify Main Sources of Traffic to Website Analyze Visitor Behaviour Overview Nurture High Converting Traffic Sources Identify Primary Markets & Uncover New Ones with Audience Reports Use Analytics Data to Identify Your Ideal Customer Prioritize Design and UI/UX Improvements Resolve Technical Errors Blocking Sales