If you want to be in the digital marketing field, you should know in advance what the companies are expecting from such a professional. The professionals need to be armed with technical knowledge and be more analytical. Now companies expect more than just 'Catchy Slogans' and watching over the Ad campaigns. Also, they expect their digital marketer to have the deeper understanding of their products and ability to influence results. You must know more than traditional marketing.
The course deals with core marketing fundamentals and advanced growth marketing strategies. The first part of this course deals with basics & skills you will need to use in your daily work. The second part deals with skills that you will need to secure a job, succeed in the marketplace, & achieve your personal growth.
What am I going to get from this course?
Become an In-Demand Professional
Get Paid More Than Your Peers
You Can KickStart Your Own Career
Create, and Manage Your Own Digital Marketing Campaigns
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Who Should Attend?
Marketing Managers & Executives
Seeking increased confidence and a more rounded understanding of digital marketing.
Seeking an exciting career in a creative and analytical industry. Better Job opportunities in Digital Domain.
Looking for a fast track into a competitive and fast changing industry. A Better and Improved CV for Better Job Opportunities.
Directors & Heads of Talent & Entrepreneurs
Aiming to upgrade digital talent and stay ahead of the curve. Business Growth Opportunities.
Would you like to get a certificate from (Digital Marketing drive)? If you are looking for growth through knowledge, you are at right place. We will assists you in acquiring a thorough understanding of subject.
Course Overview Kick Start – Perform Competitive Auditing Competitor Analysis & Benchmarking Guide How to Use Above Audit to Pinpoint and Outsmart Your Competitors How to Get the Most Out of the Course
Marketing Channels – an Introduction Top Marketing Channels That Deliver the Biggest Impact on Return on Investment ROI Strategic Marketing Channel Management [ASSIGNMENT] Key Marketing Channels to Grow Your Website Traffic & Increase Leads Introduction to Marketing Funnel Examples of Funnels How to Create a Marketing Funnel That Generates Sales [Test]
Psychological Triggers that Grow Sales and Influence Customers [ASSIGNMENT] Basic Customers Psychology Understanding Data and Analytics Customer Lifetime Value LTV Customer Acquisition Cost CAC Customer Segmentation Essentials of Revenue Hacking Calculation of LTV & CAC Assign Credit for Sales & Conversions to Touch-points in Conversion Paths Application Revenue Hacking using LTV, CAC Case Studies
Job Specified Digital Skills
Digital Marketing Skills that Employers Seek in Job Applicants Google Analytics - How to Interpret Data using GA & Turbocharge Your Website Performance What is Pay Per Click - PPC Google AdWords - Boost Sales and Build Your Business Online Facebook Advertising Email Marketing
Looking & Applying to Jobs
Finding Your Job Where to Search for Digital Marketing Jobs Narrow Down the List of Companies You'd Like to Work For List 1-3 Companies You'd Like to Work For Strategies for Coming in Contact With the Companies You're Targeting
Google Analytics Introduction Account Settings in Brief Using Google Analytics Reports Report Date Picker Creating Annotations in Reports Viewing Graphic Reports Report Walkthroughs Creating and Editing Dashboards Using Intelligence Events Audience Report Walkthroughs Demographics and Interests Report Technology and Mobile Reports Acquisition Report Walkthroughs Overview, Channels & All Traffic Social & Search Engine Optimization Reports Behavior Report Walkthroughs Overview & Behavior Flow Reports Site Search & Events Reports Conversion Report Walkthroughs Goals & Ecommerce Multi-Channel Funnels & Attribution
Google AdWords Introduction Campaign & Ad Group Fundamentals Targeting and Bidding & Budgeting Walk Through: Adding Conversion Tracking Ad Extensions Creating Search Network Ads Adding Keywords Walk Through: Keyword Match Types Adding Negative Keywords Walk Through: Dynamic Keyword Insertion Walk Through: Competitive Research Google Keyword Planner Walk Through: Using Google Analytics for Keyword Research Optimization Overview Optimizing Campaign Settings Optimizing Through A/B Testing Optimizing with Ad Extensions Optimizing Click Through Rates Optimizing with Negative Keywords
Intro to Facebook Marketing How to Modify Facebook Layout Setting Up Your Facebook Ads Account Manage People, Pages & Ad Accounts in Business Manager Understanding Billing & Manage Payments How to Use Facebook Audience Insights & Power Editor Facebook Ads Conversion Tracking With Teespring Integration
Knowing Audiences with Teespring Integration Thoroughly Understanding Campaigns > Ad Sets > Ads Accessing Your FB Account History Introducing Ads Manager App Page Post Engagement PPE Ads Clicks To Website CTW Ads Website Conversions Ad Set Up Other Ad Types in FB Creating Striking Clickable Ad Images Using Audience Insights for Improved Results A look at Insights - Understanding your Page Case Study Analyze FB Campaign Scaling FB Campaign
Introduction to Email Marketing Lifecycle Email Marketing Key Metrics in Email Marketing How to Interpret Email Marketing Metrics Real Examples of Email Marketing Campaigns Getting Started - Mailchimp Set up Account Navigating the Mailchimp Dashboard Creating Your E-mail List How to import an Existing e-mail List You Have into Mailchimp How To Import Contacts From An Excel Sheet Create a Template for Your E-mails Craft Your First E-mail Email Subject Lines Email Copywriting HTML Emails vs. Plain Text Emails Track Your E-mail Performance Using Google Analytics with Mailchimp : How to Track Who is Clicking Through
How to Sell Yourself in Your Resume
How to Write Your First Resume Building Your Marketing Portfolio Building Your Audience How Much Are You Worth to Employers?
Killing the Interview
Crush that Job Interview Interview Questions You Should Expect, and How To Answer More about Interviews Use the Briefcase Technique to Negotiate a Higher Salary